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    The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital

    The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital by Itani, Omar S.

    Published 2022
    Other Authors: “…Badrinarayanan, Vishag…”
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