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    Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity

    Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity by Kalra, Ashish

    Published 2023
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    How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities

    How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities by Itani, Omar S.

    Published 2024
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