Case Study on Vimto Arabia: Navigating Cultural Marketing Landscapes
The UK brand Vimto was successfully integrated with the Ramadan season in the Persian Gulf region, which presented a compelling narrative of strategic brand adaptation and cultural sensitivity. Through a strategic partnership between the British company Nichols plc and the Saudi company Aujan Group...
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2024
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| Online Access: | http://hdl.handle.net/11675/12189 https://www.iveypublishing.ca/s/product/vimto-arabia-navigating-cultural-marketing-landscapes/01tOF000003uI6zYAE |
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