Branding

Branding

Department of Business

Saved in:

Bibliographic Details
Main Author:	Merheb, Rita (author)
Other Authors:	AlMutairi, Shihanah (author)
Published:	2022
Online Access:	https://dspace.auk.edu.kw/handle/11675/8732
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Brand–brand relational moments
by: Ramadan, Zahy B.
Published: (2019)

Branding
by: AlMutairi, Shihanah
Published: (2023)

Branding
by: AlMutairi, Shihanah
Published: (2024)

Brand addiction
by: Chi Cui, Charles
Published: (2018)

Brand addiction
by: Mrad, Mona
Published: (2017)

Porsche Brand
by: English Writing Program
Published: (2016)

The Impact of Social Media Influencers and Use of Nostalgia on Brand Love in Luxury Brands
by: Theajonmaya, Arjun
Published: (2024)

Business Engagement and City Branding
by: AL JOURANI, NAWFAL S. ABDUL GHANI
Published: (2018)

Global media and brand Dubai
by: Melki, Jad
Published: (2012)

Toward more rigorous country brand assessments: the modified country brand strength index
by: Lahrech, Abdelmounaim
Published: (2020)

Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours
by: Wong, T.C.
Published: (2017)

How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity
by: Ahmed Eldegwy (18090610)
Published: (2018)

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
by: Abdulla H. Fetais (14151081)
Published: (2022)

Arabic Brand Names: To Translate or Transliterate?
by: Al 'Awadhi, Noura
Published: (2014)

Supplier-initiated ingredient/component branding
by: Abdullah M. Aljafari (18068533)
Published: (2020)

Creating Nation Brand: The Model of Qatar
by: Nawaf Al-Tamimi (17902240)
Published: (2023)

Comorbidity of compulsive buying and brand addiction
by: Mrad, Mona
Published: (2020)

The mediating role of Place Brand Image in the relationship between place branding communication strategies and Foreign Direct Investment
by: ALANSAARI, MOHAMED EISA
Published: (2022)

Engaging with omnichannel brands: the role of consumer empowerment
by: Itani, Omar S.
Published: (2023)

Examining the dilution of the consumer-brand relationship on Facebook
by: Ramadan, Zahy
Published: (2017)

Sustainable strategic nation branding through sports
by: AlBuloushi, Nour
Published: (2025)

Unlocking life satisfaction: the impact of self-image congruence on consumers’ life satisfaction through brand love and brand addiction
by: Mrad, Mona
Published: (2025)

Determining the predictive importance of the core dimensions of nation brands
by: Lahrech, Abdelmounaim
Published: (2023)

Social presence and customer brand engagement in social media
by: Pongpaew, Wimmala
Published: (2014)

Relationship marketing and micro-retailer brand in traditional markets
by: Theerachun, Sanatcha
Published: (2013)

Which Corporate Social Responsibility (CSR) Approach Optimizes Customer Engagement Behavior? The Role of Customer-brand Identification, Brand Love, and Social Communication
by: Dahrouj, Rasha
Published: (2024)

Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication
by: Dahrouj, Rasha
Published: (2025)

The effect of corporate social responsibility (CSR) in the companies’ brand in UAE
by: Al Hashmi, Sayed
Published: (2020)

Nation Branding and How It Is Related to Foreign Direct Investment Inflows
by: Lahrech, Abdelmounaim
Published: (2020)

The Impact of Fake News on Brands and Social Media. (c2018)
by: Mahdi, Ali
Published: (2018)

National and international perfume brands sales in Lebanon. (c1996)
by: Costa, Ziad H.
Published: (1996)

The rise of the egocentric brand and consumer: the case of soulbound tokens (SBT)
by: Ramadan, Zahy
Published: (2024)

Customers' need for uniqueness theory versus brand congruence theory
by: Abosag, Ibrahim
Published: (2019)

BMW Ads: Relying on Brand Equity and Addressing Audience’s Minds
by: English Writing Program
Published: (2016)

University social responsibility and brand image of private universities in Bangkok
by: Plungpongpan, Jirawan
Published: (2014)

Co-Branding and their Effectiveness on Memorable Experiences: With Special Reference to Luxury Hotels
by: Vahid, Dorrin
Published: (2025)

Corporate social responsibility and brand loyalty in Organization for Economic Cooperation and Development
by: Aws AlHares (17541741)
Published: (2023)

Tiangsoongnern. 2017. Social presence and customer brand engagement in corporate Facebook
by: Pongpaew, Wimmala
Published: (2017)

Exploring Nation Branding in the Gulf Cooperation Council A Thematic Review
by: Almutairi, Shihanah
Published: (2025)

Brand Identification, Symbolism, and Evangelism: Evidence from PICK and Pinkberry in Kuwait
by: Al-Hussainan, Omar
Published: (2024)