The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in Kuwait
This study investigates how social media exposure shapes young adults' attitudes and intentions toward sustainable products in Kuwait's high-income, oil-dependent context undergoing a digital and cultural shift. Integrating the Theory of Planned Behavior (TPB) and the Elaboration Likelihoo...
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| Format: | article |
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2025
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| Online Access: | http://hdl.handle.net/11675/14372 https: |
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| _version_ | 1870679732884865024 |
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| author | AlBuloushi, Nour |
| author2 | Al-Enezi, Dalal Al-Kenane, Khalida Al-Matrouk, Awrad Almoraish, Ahmed AlReshaid, Faisal |
| author2_role | author author author author author |
| author_facet | AlBuloushi, Nour Al-Enezi, Dalal Al-Kenane, Khalida Al-Matrouk, Awrad Almoraish, Ahmed AlReshaid, Faisal |
| author_role | author |
| dc.creator.none.fl_str_mv | AlBuloushi, Nour Al-Enezi, Dalal Al-Kenane, Khalida Al-Matrouk, Awrad Almoraish, Ahmed AlReshaid, Faisal |
| dc.date.none.fl_str_mv | 2025-05-01 2026-06-03T08:03:00Z 2026-06-03T08:03:00Z |
| dc.identifier.none.fl_str_mv | 10.3390/su17104442 http://hdl.handle.net/11675/14372 https: www.scopus.com/pages/publications/105006815560 |
| dc.publisher.none.fl_str_mv | Multidisciplinary Digital Publishing Institute (MDPI) |
| dc.relation.none.fl_str_mv | Department of Management- CBE Sustainability |
| dc.title.none.fl_str_mv | The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in Kuwait |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | This study investigates how social media exposure shapes young adults' attitudes and intentions toward sustainable products in Kuwait's high-income, oil-dependent context undergoing a digital and cultural shift. Integrating the Theory of Planned Behavior (TPB) and the Elaboration Likelihood Model (ELM), the research explores the mediating roles of environmental responsibility, social influence, and consumer attitudes in the formation of sustainable purchase intentions. Data were collected via an online survey of 702 respondents aged 18-30 and analyzed using structural equation modeling (SEM). The findings reveal that social media usage significantly influences sustainable purchase intention, social influence, and consumer attitudes. Environmental responsibility emerges as a key driver of both attitudinal and normative pathways. Notably, the study finds no direct link between consumer attitude and intention, highlighting a persistent attitude-behavior gap. The results offer theoretical insights into digital persuasion and normative influence while providing practical guidance for marketers and policymakers promoting sustainability in digitally-connected, non-Western societies. |
| format | article |
| id | AUKR_1f6b4e8e4d41e0b6d0d54af177fa9841 |
| identifier_str_mv | 10.3390/su17104442 www.scopus.com/pages/publications/105006815560 |
| network_acronym_str | AUKR |
| network_name_str | AU Kuwait Rep |
| oai_identifier_str | oai:dspace.auk.edu.kw:11675/14372 |
| publishDate | 2025 |
| publisher.none.fl_str_mv | Multidisciplinary Digital Publishing Institute (MDPI) |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in KuwaitAlBuloushi, NourAl-Enezi, DalalAl-Kenane, KhalidaAl-Matrouk, AwradAlmoraish, AhmedAlReshaid, FaisalThis study investigates how social media exposure shapes young adults' attitudes and intentions toward sustainable products in Kuwait's high-income, oil-dependent context undergoing a digital and cultural shift. Integrating the Theory of Planned Behavior (TPB) and the Elaboration Likelihood Model (ELM), the research explores the mediating roles of environmental responsibility, social influence, and consumer attitudes in the formation of sustainable purchase intentions. Data were collected via an online survey of 702 respondents aged 18-30 and analyzed using structural equation modeling (SEM). The findings reveal that social media usage significantly influences sustainable purchase intention, social influence, and consumer attitudes. Environmental responsibility emerges as a key driver of both attitudinal and normative pathways. Notably, the study finds no direct link between consumer attitude and intention, highlighting a persistent attitude-behavior gap. The results offer theoretical insights into digital persuasion and normative influence while providing practical guidance for marketers and policymakers promoting sustainability in digitally-connected, non-Western societies.Multidisciplinary Digital Publishing Institute (MDPI)2026-06-03T08:03:00Z2026-06-03T08:03:00Z2025-05-01Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article10.3390/su17104442http://hdl.handle.net/11675/14372https:www.scopus.com/pages/publications/105006815560Department of Management- CBESustainabilityoai:dspace.auk.edu.kw:11675/143722026-06-03T09:06:59Z |
| spellingShingle | The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in Kuwait AlBuloushi, Nour |
| status_str | publishedVersion |
| title | The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in Kuwait |
| title_full | The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in Kuwait |
| title_fullStr | The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in Kuwait |
| title_full_unstemmed | The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in Kuwait |
| title_short | The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in Kuwait |
| title_sort | The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in Kuwait |
| url | http://hdl.handle.net/11675/14372 https: |