The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in Kuwait
This study investigates how social media exposure shapes young adults' attitudes and intentions toward sustainable products in Kuwait's high-income, oil-dependent context undergoing a digital and cultural shift. Integrating the Theory of Planned Behavior (TPB) and the Elaboration Likelihoo...
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| Other Authors: | , , , , |
| Format: | article |
| Published: |
2025
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| Online Access: | http://hdl.handle.net/11675/14372 https: |
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