Sustainable strategic nation branding through sports
Introduction: This study examines the strategic management of nation branding from a soft power perspective, focusing on Qatar's use of sports mega-events to enhance its global image. In contrast to hard power, soft power, in the realm of national or public diplomacy, refers to using cooperatio...
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| Other Authors: | , , |
| Format: | article |
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2025
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| Online Access: | http://hdl.handle.net/11675/14366 https: |
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