Satisfaction segmentation among finance company customers in Khorasan Jonobi, Iran

This paper reports on a survey of customer satisfaction with a credit company's services in Khorasan Jonobi, Iran. We followed Mihelis et al. (1) in using their five dimensions and their measures. Some researchers have begun to call for segmentation analysis based on satisfaction and we have do...

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Bibliographic Details
Main Author: Mohemi, Z. (author)
Other Authors: Speece, Mark (author)
Published: 2011
Online Access:https://dspace.auk.edu.kw/handle/11675/7589
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