An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region

The purpose of this paper is to determine whether country-specific variables can explain differences in diffusion patterns observed across countries from the MENA region. Specifically, we examine the relationship of several indicators on innovation and imitation levels pertaining to seven Arab State...

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Main Author: AlMutairi, Shihanah (author)
Other Authors: Yen, Dorothy (author)
Published: 2022
Subjects:
Online Access:https://dspace.auk.edu.kw/handle/11675/8713
https://www.tandfonline.com/doi/full/10.1080/23311975.2021.2016554
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author AlMutairi, Shihanah
author2 Yen, Dorothy
author2_role author
author_facet AlMutairi, Shihanah
Yen, Dorothy
author_role author
dc.creator.none.fl_str_mv AlMutairi, Shihanah
Yen, Dorothy
dc.date.none.fl_str_mv 2022-02-01T05:59:29Z
2022-02-01T05:59:29Z
2022-01-26
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv Shihanah AlMutairi & Dorothy Yen | (2022) An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region, Cogent Business & Management, 9:1, 2016554, DOI: 10.1080/23311975.2021.2016554
10.1080/23311975.2021.2016554
https://dspace.auk.edu.kw/handle/11675/8713
https://www.tandfonline.com/doi/full/10.1080/23311975.2021.2016554
dc.language.none.fl_str_mv en_US
dc.publisher.none.fl_str_mv Taylor & Francis
dc.relation.none.fl_str_mv Department of Marketing, Management & Economics
Cogent Business & Management
College of Business & Economics
dc.subject.none.fl_str_mv Bass model; national culture; Arab States; MENA region; diffusion of innovations
dc.title.none.fl_str_mv An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region
dc.type.none.fl_str_mv Journal Article
Peer-Reviewed
info:eu-repo/semantics/publishedVersion
description The purpose of this paper is to determine whether country-specific variables can explain differences in diffusion patterns observed across countries from the MENA region. Specifically, we examine the relationship of several indicators on innovation and imitation levels pertaining to seven Arab States and hypotheses on the direction and significance of each variable on the diffusion patterns. The study employed two prevalent theories in the literature, Hofstede’s national culture theory and the Bass model, which have been used in conjunction to explain how cultural differences can affect levels of innovativeness. The present study’s findings contribute to the literature by providing the characteristics of innovative countries, which are to be high UAI, low LTO, and high IVR countries and imitative countries, which are found to have low literacy rates, low urbanization, and ranked as high PDI. Originality/value: The present study was able to isolate national cultural differences in imitative behaviour, which is an objective that was understated in most cross-national diffusion literature, seeing as most emphasis is put on the innovative profiles and innovative characteristics of societies.
id AUKR_efc14aedaddc2f8af394ea69f9664f5a
identifier_str_mv Shihanah AlMutairi & Dorothy Yen | (2022) An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region, Cogent Business & Management, 9:1, 2016554, DOI: 10.1080/23311975.2021.2016554
10.1080/23311975.2021.2016554
language_invalid_str_mv en_US
network_acronym_str AUKR
network_name_str AU Kuwait Rep
oai_identifier_str oai:dspace.auk.edu.kw:11675/8713
publishDate 2022
publisher.none.fl_str_mv Taylor & Francis
repository.mail.fl_str_mv
repository.name.fl_str_mv
repository_id_str
spelling An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA regionAlMutairi, ShihanahYen, DorothyBass model; national culture; Arab States; MENA region; diffusion of innovationsThe purpose of this paper is to determine whether country-specific variables can explain differences in diffusion patterns observed across countries from the MENA region. Specifically, we examine the relationship of several indicators on innovation and imitation levels pertaining to seven Arab States and hypotheses on the direction and significance of each variable on the diffusion patterns. The study employed two prevalent theories in the literature, Hofstede’s national culture theory and the Bass model, which have been used in conjunction to explain how cultural differences can affect levels of innovativeness. The present study’s findings contribute to the literature by providing the characteristics of innovative countries, which are to be high UAI, low LTO, and high IVR countries and imitative countries, which are found to have low literacy rates, low urbanization, and ranked as high PDI. Originality/value: The present study was able to isolate national cultural differences in imitative behaviour, which is an objective that was understated in most cross-national diffusion literature, seeing as most emphasis is put on the innovative profiles and innovative characteristics of societies.Taylor & Francis2022-02-01T05:59:29Z2022-02-01T05:59:29Z2022-01-26Journal ArticlePeer-Reviewedinfo:eu-repo/semantics/publishedVersionapplication/pdfShihanah AlMutairi & Dorothy Yen | (2022) An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region, Cogent Business & Management, 9:1, 2016554, DOI: 10.1080/23311975.2021.201655410.1080/23311975.2021.2016554https://dspace.auk.edu.kw/handle/11675/8713https://www.tandfonline.com/doi/full/10.1080/23311975.2021.2016554en_USDepartment of Marketing, Management & EconomicsCogent Business & ManagementCollege of Business & Economicsoai:dspace.auk.edu.kw:11675/87132023-08-13T06:20:01Z
spellingShingle An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region
AlMutairi, Shihanah
Bass model; national culture; Arab States; MENA region; diffusion of innovations
status_str publishedVersion
title An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region
title_full An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region
title_fullStr An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region
title_full_unstemmed An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region
title_short An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region
title_sort An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region
topic Bass model; national culture; Arab States; MENA region; diffusion of innovations
url https://dspace.auk.edu.kw/handle/11675/8713
https://www.tandfonline.com/doi/full/10.1080/23311975.2021.2016554