Strategic tensions within the smartphones industry: the case of BlackBerry
This paper reviews some aspects of corporate strategy in a well-known smart phone provider. Two approaches to strategy are analysed: one concerning the industry and the other related to the organization. A general introduction on the smart phones industry is given followed by specific background on...
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| Format: | article |
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2013
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| Online Access: | http://hdl.handle.net/10725/17533 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://westminsterresearch.westminster.ac.uk/item/967yy/strategic-tensions-within-the-smartphones-industry-the-case-of-blackberry |
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| Summary: | This paper reviews some aspects of corporate strategy in a well-known smart phone provider. Two approaches to strategy are analysed: one concerning the industry and the other related to the organization. A general introduction on the smart phones industry is given followed by specific background on BlackBerry. Two perspectives are explored: the first talks about the paradox of compliance and choice within the industry and the second discusses the paradox of control and chaos in BlackBerry. The paper concludes with a brief overview on the company performance from 2006 to 2012 leading to some recommendations. |
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