The Examination of Tech Disruptions’ Patterns on the Consumer Journey
The integration of new technologies into the lives of consumers has caused significant changes in their journey, while directly altering consumers’ moment of truth. This study proposes a theoretical framework depicting recent innovations, the ongoing integration of digital touch-points within the co...
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| Format: | conferenceObject |
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2022
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| Online Access: | http://hdl.handle.net/10725/14038 https://doi.org/10.1007/978-3-031-06581-1_19 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-031-06581-1_19 |
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