An Empirical Examination of the Antecedents of Film Tourism Experience
This study aims to empirically examine the antecedents of film tourism experience associated with a serialized TV drama. Drawing on film tourism and media-communication studies, a theoretical model for the causal interrelationship between production values of the TV drama, audience involvement with...
محفوظ في:
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| التنسيق: | article |
| منشور في: |
2014
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/3732 http://dx.doi.org/10.1080/10548408.2014.873316 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.tandfonline.com/doi/pdf/10.1080/10548408.2014.873316 |
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| الملخص: | This study aims to empirically examine the antecedents of film tourism experience associated with a serialized TV drama. Drawing on film tourism and media-communication studies, a theoretical model for the causal interrelationship between production values of the TV drama, audience involvement with it, and film tourism experience at its filmed location was tested empirically using structural equation modeling (SEM) methodologies. Responses were drawn from a cross-sectional data sample of international visitors via a survey executed at Daejanggeum Theme Park in Korea. The results indicate that production values and audience involvement have a direct, positive impact on film tourism experience. Moreover, the production values have a mediating, positive impact on film tourism experience through the audience involvement construct. |
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