WhatsApp communication service
The purpose of this study is to explore the pros and cons of WhatsApp communication service and its likely effects on consumer behavior and one’s perception of luxury brands. Design/methodology/approach This study conducted 27 in-depth interviews with UK-based participants. This study used NVivo12 t...
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| Format: | article |
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2022
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| Online Access: | http://hdl.handle.net/10725/14036 https://doi.org/10.1108/QMR-10-2021-0132 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/QMR-10-2021-0132/full/html |
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