Launching A Weaning Food in a Developing Country
Discusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies and weaknesses in the retailing infrastructure. Examines the need for a new weaning food in the country due to high levels...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| التنسيق: | article |
| منشور في: |
2016
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/2985 http://dx.doi.org/10.1108/EUM0000000004832 http://www.emeraldinsight.com/doi/abs/10.1108/EUM0000000004832 |
| الوسوم: |
إضافة وسم
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| _version_ | 1864513459764330496 |
|---|---|
| author | Amine, Lyn S. |
| author2 | Cavusgil, S.Tamer Vitale, Edward |
| author2_role | author author |
| author_facet | Amine, Lyn S. Cavusgil, S.Tamer Vitale, Edward |
| author_role | author |
| dc.creator.none.fl_str_mv | Amine, Lyn S. Cavusgil, S.Tamer Vitale, Edward |
| dc.date.none.fl_str_mv | 2016-02-02T09:38:36Z 2016-02-02T09:38:36Z 2016-02-02 |
| dc.identifier.none.fl_str_mv | 0309-0566 http://hdl.handle.net/10725/2985 http://dx.doi.org/10.1108/EUM0000000004832 Amine, L. S., Vitale, E., & Tamer Cavusgil, S. (1983). Launching a Weaning Food in a Developing Country: The Moroccan Experience. European Journal of Marketing, 17(5), 44-54. http://www.emeraldinsight.com/doi/abs/10.1108/EUM0000000004832 |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | European Journal of Marketing |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | Launching A Weaning Food in a Developing Country The Moroccan Experience Article Options and Tools |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | Discusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies and weaknesses in the retailing infrastructure. Examines the need for a new weaning food in the country due to high levels of malnutrition. Describes the launch of the mew product by the World Health organization and the US Agency for International Development. Discusses the products failure and analyses reasons for this failure including: The Moroccan market environment; The pricing strategy; The distribution strategy; Conflicting aims of the government and the individual entrepreneur. Examines lessons to be learnt from the failure, and techniques to be used in the future including: The conduct of a detailed marketing strategy by an advertising agency. The creation of a focused distribution strategy. Enhance support from the Moroccan government. Concludes that the success of a product in a country like Morocco will depend upon the quality of future marketing planning, and the programme implementation and follow‐up, in addition to the personal commitment of those carrying out the new venture. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_0d4850dae9568c76da7283766ea5c661 |
| identifier_str_mv | 0309-0566 Amine, L. S., Vitale, E., & Tamer Cavusgil, S. (1983). Launching a Weaning Food in a Developing Country: The Moroccan Experience. European Journal of Marketing, 17(5), 44-54. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/2985 |
| publishDate | 2016 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Launching A Weaning Food in a Developing CountryThe Moroccan Experience Article Options and ToolsAmine, Lyn S.Cavusgil, S.TamerVitale, EdwardDiscusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies and weaknesses in the retailing infrastructure. Examines the need for a new weaning food in the country due to high levels of malnutrition. Describes the launch of the mew product by the World Health organization and the US Agency for International Development. Discusses the products failure and analyses reasons for this failure including: The Moroccan market environment; The pricing strategy; The distribution strategy; Conflicting aims of the government and the individual entrepreneur. Examines lessons to be learnt from the failure, and techniques to be used in the future including: The conduct of a detailed marketing strategy by an advertising agency. The creation of a focused distribution strategy. Enhance support from the Moroccan government. Concludes that the success of a product in a country like Morocco will depend upon the quality of future marketing planning, and the programme implementation and follow‐up, in addition to the personal commitment of those carrying out the new venture.PublishedN/A2016-02-02T09:38:36Z2016-02-02T09:38:36Z2016-02-02Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article0309-0566http://hdl.handle.net/10725/2985http://dx.doi.org/10.1108/EUM0000000004832Amine, L. S., Vitale, E., & Tamer Cavusgil, S. (1983). Launching a Weaning Food in a Developing Country: The Moroccan Experience. European Journal of Marketing, 17(5), 44-54.http://www.emeraldinsight.com/doi/abs/10.1108/EUM0000000004832enEuropean Journal of Marketinginfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/29852021-03-19T10:50:27Z |
| spellingShingle | Launching A Weaning Food in a Developing Country Amine, Lyn S. |
| status_str | publishedVersion |
| title | Launching A Weaning Food in a Developing Country |
| title_full | Launching A Weaning Food in a Developing Country |
| title_fullStr | Launching A Weaning Food in a Developing Country |
| title_full_unstemmed | Launching A Weaning Food in a Developing Country |
| title_short | Launching A Weaning Food in a Developing Country |
| title_sort | Launching A Weaning Food in a Developing Country |
| url | http://hdl.handle.net/10725/2985 http://dx.doi.org/10.1108/EUM0000000004832 http://www.emeraldinsight.com/doi/abs/10.1108/EUM0000000004832 |