Launching A Weaning Food in a Developing Country
Discusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies and weaknesses in the retailing infrastructure. Examines the need for a new weaning food in the country due to high levels...
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| Format: | article |
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2016
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| Online Access: | http://hdl.handle.net/10725/2985 http://dx.doi.org/10.1108/EUM0000000004832 http://www.emeraldinsight.com/doi/abs/10.1108/EUM0000000004832 |
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