Sustainability and professional sales: a review and future research agenda

Sustainability has become a consideration for every firm operating in today’s business landscape. Scholars are tasked with uncovering bridges and barriers to successfully implement sustainability strategies, and the academic community has largely responded. However, while sustainability research has...

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Main Author: Gabler, Colin B. (author)
Other Authors: Landers, V. Myles (author), Itani, Omar S. (author)
Format: article
Published: 2023
Online Access:http://hdl.handle.net/10725/16608
https://doi.org/10.1080/08853134.2023.2244675
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.tandfonline.com/doi/full/10.1080/08853134.2023.2244675
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author Gabler, Colin B.
author2 Landers, V. Myles
Itani, Omar S.
author2_role author
author
author_facet Gabler, Colin B.
Landers, V. Myles
Itani, Omar S.
author_role author
dc.creator.none.fl_str_mv Gabler, Colin B.
Landers, V. Myles
Itani, Omar S.
dc.date.none.fl_str_mv 2023
2023-09-18
2025-02-17T13:58:26Z
2025-02-17T13:58:26Z
dc.identifier.none.fl_str_mv 0885-3134
http://hdl.handle.net/10725/16608
https://doi.org/10.1080/08853134.2023.2244675
Gabler, C. B., Landers, V. M., & Itani, O. S. (2023). Sustainability and professional sales: a review and future research agenda. Journal of Personal Selling & Sales Management, 43(4), 336-353.
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.tandfonline.com/doi/full/10.1080/08853134.2023.2244675
dc.language.none.fl_str_mv en
dc.relation.none.fl_str_mv Journal of Personal Selling and Sales Management
dc.rights.*.fl_str_mv info:eu-repo/semantics/openAccess
dc.title.none.fl_str_mv Sustainability and professional sales: a review and future research agenda
dc.type.none.fl_str_mv Article
info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
description Sustainability has become a consideration for every firm operating in today’s business landscape. Scholars are tasked with uncovering bridges and barriers to successfully implement sustainability strategies, and the academic community has largely responded. However, while sustainability research has proliferated across business disciplines, it is conspicuously missing from professional selling and sales management. This is partly due to conceptual ambiguity, but also because sustainability generally involves firm-level policies and programs, and therefore domains like consumer behavior, marketing strategy, and supply chain management have occupied the space. This is problematic because while executives develop sustainability strategies, the sales force is responsible for conveying those priorities to external stakeholders. Therefore, the goals of our manuscript are to: 1) organize and refine the definition of sustainability in a professional selling context, 2) review relevant literature that examines sustainability in that context, 3) explore emergent themes from this review that 4) reveal gaps in our understanding, and 5) present a research agenda for sales scholars to bridge these gaps and advance our understanding of the role of sustainability in sales and vice versa.
eu_rights_str_mv openAccess
format article
id LAURepo_0da5995849b8b8c90e5b74775ea61016
identifier_str_mv 0885-3134
Gabler, C. B., Landers, V. M., & Itani, O. S. (2023). Sustainability and professional sales: a review and future research agenda. Journal of Personal Selling & Sales Management, 43(4), 336-353.
language_invalid_str_mv en
network_acronym_str LAURepo
network_name_str Lebanese American University repository
oai_identifier_str oai:laur.lau.edu.lb:10725/16608
publishDate 2023
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spelling Sustainability and professional sales: a review and future research agendaGabler, Colin B.Landers, V. MylesItani, Omar S.Sustainability has become a consideration for every firm operating in today’s business landscape. Scholars are tasked with uncovering bridges and barriers to successfully implement sustainability strategies, and the academic community has largely responded. However, while sustainability research has proliferated across business disciplines, it is conspicuously missing from professional selling and sales management. This is partly due to conceptual ambiguity, but also because sustainability generally involves firm-level policies and programs, and therefore domains like consumer behavior, marketing strategy, and supply chain management have occupied the space. This is problematic because while executives develop sustainability strategies, the sales force is responsible for conveying those priorities to external stakeholders. Therefore, the goals of our manuscript are to: 1) organize and refine the definition of sustainability in a professional selling context, 2) review relevant literature that examines sustainability in that context, 3) explore emergent themes from this review that 4) reveal gaps in our understanding, and 5) present a research agenda for sales scholars to bridge these gaps and advance our understanding of the role of sustainability in sales and vice versa.Published2025-02-17T13:58:26Z2025-02-17T13:58:26Z20232023-09-18Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article0885-3134http://hdl.handle.net/10725/16608https://doi.org/10.1080/08853134.2023.2244675Gabler, C. B., Landers, V. M., & Itani, O. S. (2023). Sustainability and professional sales: a review and future research agenda. Journal of Personal Selling & Sales Management, 43(4), 336-353.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://www.tandfonline.com/doi/full/10.1080/08853134.2023.2244675enJournal of Personal Selling and Sales Managementinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/166082025-04-04T13:33:41Z
spellingShingle Sustainability and professional sales: a review and future research agenda
Gabler, Colin B.
status_str publishedVersion
title Sustainability and professional sales: a review and future research agenda
title_full Sustainability and professional sales: a review and future research agenda
title_fullStr Sustainability and professional sales: a review and future research agenda
title_full_unstemmed Sustainability and professional sales: a review and future research agenda
title_short Sustainability and professional sales: a review and future research agenda
title_sort Sustainability and professional sales: a review and future research agenda
url http://hdl.handle.net/10725/16608
https://doi.org/10.1080/08853134.2023.2244675
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.tandfonline.com/doi/full/10.1080/08853134.2023.2244675