Exploring consumer boycott intelligence using a socio-cognitive approach
Despite a worldwide growth in the number of boycott campaigns, the results of studies are inconclusive as the motives behind individual participation are still largely ignored. Drawing on a socio-cognitive theory, the theory of planned behavior, this research investigates whether the direct variable...
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2010
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| Online Access: | http://hdl.handle.net/10725/3907 http://dx.doi.org/10.1016/j.jbusres.2009.03.019 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.sciencedirect.com/science/article/pii/S0148296309001258 |
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