Marketing in the metaverse era: toward an integrative channel approach
The development pace of digital socialization has accelerated drastically in the past decade, especially with the COVID-19 pandemic. Through that continuing digital shift, the idea of the metaverse, a virtual parallel world that can digitally replicate people’s lives, is developing fast through Meta...
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| Format: | article |
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2023
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| Online Access: | http://hdl.handle.net/10725/14781 https://doi.org/10.1007/s10055-023-00783-2 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/article/10.1007/s10055-023-00783-2 |
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