Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement
Drawing on social exchange theory, the current study examines new drivers and their associated processes of customer engagement. In spirit, the study tests the direct and indirect impacts of the extraversion–introversion personality trait on customer engagement. The study takes into consideration th...
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| Format: | article |
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2020
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| Online Access: | http://hdl.handle.net/10725/11864 https://doi.org/10.1016/j.jretconser.2019.101980 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S096969891930668X |
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