Mediated public diplomacy of the Islamic state in Iraq and Syria

This study aims to provide an initial theoretical model for understanding and analyzing the mediated public diplomacy strategy of virtual states. It examines the mediated public diplomacy strategy of the Islamic State in Iraq and Syria (ISIS) and its ability to synchronize terrorism tactics with com...

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Bibliographic Details
Main Author: Melki, Jad (author)
Other Authors: Jabado, May (author)
Format: article
Published: 2016
Online Access:http://hdl.handle.net/10725/6417
http://dx.doi.org/10.17645/mac.v4i2.432
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://search.proquest.com/docview/1908745318?pq-origsite=gscholar
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Summary:This study aims to provide an initial theoretical model for understanding and analyzing the mediated public diplomacy strategy of virtual states. It examines the mediated public diplomacy strategy of the Islamic State in Iraq and Syria (ISIS) and its ability to synchronize terrorism tactics with communication strategies to gain media access and exposure, push news frames that serve its interests, and target stakeholders with a dual message using sophisticated branding strategies that resonate with cultural values and help it ultimately recruit supporters and deter foes.