The influence of religion on the assessment of the advertisements. (c2013)
Religion plays a significant role in the way consumers perceive the advertising of controversial products. Religiosity, or the intensity of one’s religious beliefs, also plays a major part in establishing how consumers perceive product advertisements. A survey was completed by a representative sampl...
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| Format: | masterThesis |
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2013
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| Online Access: | http://hdl.handle.net/10725/2155 https://doi.org/10.26756/th.2013.45 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
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