Preparing for, withstanding, and learning from sales crises
The response from many firms to the recent COVID-19 crisis underscores a more fundamental and overarching question: How should salespeople and their firms prepare for and respond to sales crises more generally? In response, a group of sales scholars recently convened at the American Marketing Associ...
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| Format: | article |
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2022
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| Online Access: | http://hdl.handle.net/10725/14122 https://doi.org/10.1080/08853134.2022.2108821 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.tandfonline.com/doi/full/10.1080/08853134.2022.2108821 |
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