Salesperson ambidexterity and customer satisfaction
This research investigates the effects of sales-service ambidexterity on salesperson role perceptions, behaviors, and customer satisfaction. Using a business-to-business, salesperson-customer sample, we build and test a model which highlights both the positive and negative consequences of this simul...
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| Other Authors: | , , , |
| Format: | article |
| Published: |
2017
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| Online Access: | http://hdl.handle.net/10725/11857 https://doi.org/10.1080/08853134.2016.1272053 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.tandfonline.com/doi/full/10.1080/08853134.2016.1272053 |
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