The Impact of Fake News on Brands and Social Media. (c2018)
Brands have found themselves in a post-fact era in which truthiness is a main determinant of news truthfulness while factuality is rendered a less relevant criterion. The speed, reach, and believability of false information has made brand reputation vulnerable. The spread of fake news on social medi...
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| Format: | masterThesis |
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2018
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| Online Access: | http://hdl.handle.net/10725/10457 https://doi.org/10.26756/th.2019.111 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
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