Digital Luxury Fashion Shows: Leveraging Interactive Marketing Opportunities Through Social Media Sentiment Analysis

Digital Luxury Fashion Shows: Leveraging Interactive Marketing Opportunities Through Social Media Sentiment Analysis

Luxury brands have been hesitant to embrace social media to a full extent; yet, the COVID-19 pandemic prompted many companies to accelerate their adoption of digital strategies. For the first time, fashion show presentations of new collections were reinvented to be virtually streamed. This innovativ...

Full description

Saved in:
Bibliographic Details
Main Author: Farah, Maya F. (author)
Other Authors: Ramadan, Zahy (author), Sammouri, Wissam (author), Tawk, Patricia (author)
Format: conferenceObject
Published: 2024
Subjects:
Electronic commerce > Congresses
Internet marketing > Congresses
Online Access:http://hdl.handle.net/10725/15876
https://doi.org/10.1007/978-3-031-62135-2_4
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://link.springer.com/chapter/10.1007/978-3-031-62135-2_4
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://hdl.handle.net/10725/15876
https://doi.org/10.1007/978-3-031-62135-2_4
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://link.springer.com/chapter/10.1007/978-3-031-62135-2_4

Similar Items