Karl Lagerfeld to Erdem
Numerous designer luxury brands have been interested in creating co-branding partnerships with the fast-fashion retailer H&M. Despite the recognition by some researchers of the value of examining whether consumer reactions to the co-partnering luxury brands will be affected by the collaboration,...
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2019
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| Online Access: | http://hdl.handle.net/10725/14034 https://doi.org/10.1057/s41262-018-00146-2 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/article/10.1057/s41262-018-00146-2 |
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