Consumer perception of Halal products
Purpose The purpose of this study is to empirically investigate the effects of religiosity level, ethnocentrism, subjective norms, product judgment and trust in Halal food products on the consumer intention to purchase a Muslim (manufactured in a majority Muslim country) versus a foreign (manufactur...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | article |
| منشور في: |
2020
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/11837 https://doi.org/10.1108/JIMA-09-2019-0191 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/JIMA-09-2019-0191/full/html |
| الوسوم: |
إضافة وسم
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| _version_ | 1864513489327882240 |
|---|---|
| author | Farah, Maya F. |
| author_facet | Farah, Maya F. |
| author_role | author |
| dc.creator.none.fl_str_mv | Farah, Maya F. |
| dc.date.none.fl_str_mv | 2020-03-06T13:42:38Z 2020-03-06T13:42:38Z 2020 2020-03-06 |
| dc.identifier.none.fl_str_mv | 1759-0833 http://hdl.handle.net/10725/11837 https://doi.org/10.1108/JIMA-09-2019-0191 Farah, M.F. (2020) Consumer perception of Halal products: an emperical assessment among Sunni versus Shiite Muslim consumers. Journal of Islamic Marketing, 12 (2), pp. 280-301. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/JIMA-09-2019-0191/full/html |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | Journal of Islamic Marketing |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | Consumer perception of Halal products an empirical assessment among Sunni versus Shiite Muslim consumers |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | Purpose The purpose of this study is to empirically investigate the effects of religiosity level, ethnocentrism, subjective norms, product judgment and trust in Halal food products on the consumer intention to purchase a Muslim (manufactured in a majority Muslim country) versus a foreign (manufactured in a majority non-Muslim country) product available on the Lebanese market across the two main Muslim sects, namely, Sunnism and Shiism. Design/methodology/approach The study used a quantitative survey that was administered to a proportionate stratified sample of 607 respondents from the two sects. Findings The results indicate that Sunni consumers indicate a greater trust in judgment of and willingness to buy foreign Halal products compared to their Shiite counterparts, while Shiite consumers display a greater trust in judgment of and willingness to buy Muslim products. Moreover, religiosity, ethnocentrism, subjective norms, brand trust and product judgment have been found to significantly influence consumer purchase intention. Practical implications The study results exhibit that religious sect plays a key role in consumer purchase intention, which encourages decision makers and marketers to pursue identity, awareness and communication strategies while targeting Muslim consumers of both sects. Originality/value Muslim consumers’ perception of Halal products is a sorely under-researched area of study with minimal empirical data supporting such studies. The results of this study offer some insight into consumer behavior differences between members of the two sects. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_2d7d5b844798e539fd6899b958d0a765 |
| identifier_str_mv | 1759-0833 Farah, M.F. (2020) Consumer perception of Halal products: an emperical assessment among Sunni versus Shiite Muslim consumers. Journal of Islamic Marketing, 12 (2), pp. 280-301. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/11837 |
| publishDate | 2020 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
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| spelling | Consumer perception of Halal productsan empirical assessment among Sunni versus Shiite Muslim consumersFarah, Maya F.Purpose The purpose of this study is to empirically investigate the effects of religiosity level, ethnocentrism, subjective norms, product judgment and trust in Halal food products on the consumer intention to purchase a Muslim (manufactured in a majority Muslim country) versus a foreign (manufactured in a majority non-Muslim country) product available on the Lebanese market across the two main Muslim sects, namely, Sunnism and Shiism. Design/methodology/approach The study used a quantitative survey that was administered to a proportionate stratified sample of 607 respondents from the two sects. Findings The results indicate that Sunni consumers indicate a greater trust in judgment of and willingness to buy foreign Halal products compared to their Shiite counterparts, while Shiite consumers display a greater trust in judgment of and willingness to buy Muslim products. Moreover, religiosity, ethnocentrism, subjective norms, brand trust and product judgment have been found to significantly influence consumer purchase intention. Practical implications The study results exhibit that religious sect plays a key role in consumer purchase intention, which encourages decision makers and marketers to pursue identity, awareness and communication strategies while targeting Muslim consumers of both sects. Originality/value Muslim consumers’ perception of Halal products is a sorely under-researched area of study with minimal empirical data supporting such studies. The results of this study offer some insight into consumer behavior differences between members of the two sects.PublishedN/A2020-03-06T13:42:38Z2020-03-06T13:42:38Z20202020-03-06Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article1759-0833http://hdl.handle.net/10725/11837https://doi.org/10.1108/JIMA-09-2019-0191Farah, M.F. (2020) Consumer perception of Halal products: an emperical assessment among Sunni versus Shiite Muslim consumers. Journal of Islamic Marketing, 12 (2), pp. 280-301.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://www.emerald.com/insight/content/doi/10.1108/JIMA-09-2019-0191/full/htmlenJournal of Islamic Marketinginfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/118372021-04-27T18:45:09Z |
| spellingShingle | Consumer perception of Halal products Farah, Maya F. |
| status_str | publishedVersion |
| title | Consumer perception of Halal products |
| title_full | Consumer perception of Halal products |
| title_fullStr | Consumer perception of Halal products |
| title_full_unstemmed | Consumer perception of Halal products |
| title_short | Consumer perception of Halal products |
| title_sort | Consumer perception of Halal products |
| url | http://hdl.handle.net/10725/11837 https://doi.org/10.1108/JIMA-09-2019-0191 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/JIMA-09-2019-0191/full/html |