Consumer perception of Halal products
Purpose The purpose of this study is to empirically investigate the effects of religiosity level, ethnocentrism, subjective norms, product judgment and trust in Halal food products on the consumer intention to purchase a Muslim (manufactured in a majority Muslim country) versus a foreign (manufactur...
Saved in:
| Main Author: | |
|---|---|
| Format: | article |
| Published: |
2020
|
| Online Access: | http://hdl.handle.net/10725/11837 https://doi.org/10.1108/JIMA-09-2019-0191 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/JIMA-09-2019-0191/full/html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!