The kids market
In the world of marketing and advertising, children are the target. For many reasons children are exerting a greater influence on family buying decisions. Marketers and advertisers know that the money is in the hands of children. Children's influence in family purchase decisions was found to va...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | article |
| منشور في: |
2013
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/3862 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://web.b.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=93300837&h=vpEoDZTCXuVe%2bg%2bEB0h5utwqzttvXhICVyjV8O4%2fOpYNWIbhjpgso0V4xU2Hbh9VQiLYe4Eu7tFQEW2Sag4PFw%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d93300837 |
| الوسوم: |
إضافة وسم
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| _version_ | 1864513462449733632 |
|---|---|
| author | Beyrouti, Nouri |
| author2 | Houssami, Reine |
| author2_role | author |
| author_facet | Beyrouti, Nouri Houssami, Reine |
| author_role | author |
| dc.creator.none.fl_str_mv | Beyrouti, Nouri Houssami, Reine |
| dc.date.none.fl_str_mv | 2013 2016-05-20T10:10:40Z 2016-05-20T10:10:40Z 2016-05-20 |
| dc.identifier.none.fl_str_mv | 1548-1859 http://hdl.handle.net/10725/3862 Beyrouti, N., & Houssami, R. (2013). The Kids Market: Kids' Influence and Family Buying Decision Making. The Case of Lebanon. Business Journal for Entrepreneurs, 2013(2). http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://web.b.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=93300837&h=vpEoDZTCXuVe%2bg%2bEB0h5utwqzttvXhICVyjV8O4%2fOpYNWIbhjpgso0V4xU2Hbh9VQiLYe4Eu7tFQEW2Sag4PFw%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d93300837 |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | Business Journal for Entrepreneurs |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | The kids market Kids' influence and family buying decision making. The case of Lebanon |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | In the world of marketing and advertising, children are the target. For many reasons children are exerting a greater influence on family buying decisions. Marketers and advertisers know that the money is in the hands of children. Children's influence in family purchase decisions was found to vary by product category and brand choice decision-related factors, as well as by demographic and lifestyle factors, and family household structure. As their economic muscle grows, so does a marketer's focus. Understanding how and why a child influences purchasing decisions is important to marketers and strategic marketing planning. Hence, it seems that if researchers wish to fully understand family decision making, children should be included in studies of family consumer behavior. The purpose of this paper is to examine the roles and tactics that children have in affecting family buying decision making. And to evaluate the influence of Lebanese kids on their families' buying behavior and buying patterns. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_30ea9bbecb022ff0c77275eeda3b9c4b |
| identifier_str_mv | 1548-1859 Beyrouti, N., & Houssami, R. (2013). The Kids Market: Kids' Influence and Family Buying Decision Making. The Case of Lebanon. Business Journal for Entrepreneurs, 2013(2). |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/3862 |
| publishDate | 2013 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | The kids marketKids' influence and family buying decision making. The case of LebanonBeyrouti, NouriHoussami, ReineIn the world of marketing and advertising, children are the target. For many reasons children are exerting a greater influence on family buying decisions. Marketers and advertisers know that the money is in the hands of children. Children's influence in family purchase decisions was found to vary by product category and brand choice decision-related factors, as well as by demographic and lifestyle factors, and family household structure. As their economic muscle grows, so does a marketer's focus. Understanding how and why a child influences purchasing decisions is important to marketers and strategic marketing planning. Hence, it seems that if researchers wish to fully understand family decision making, children should be included in studies of family consumer behavior. The purpose of this paper is to examine the roles and tactics that children have in affecting family buying decision making. And to evaluate the influence of Lebanese kids on their families' buying behavior and buying patterns.PublishedN/A2016-05-20T10:10:40Z2016-05-20T10:10:40Z20132016-05-20Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article1548-1859http://hdl.handle.net/10725/3862Beyrouti, N., & Houssami, R. (2013). The Kids Market: Kids' Influence and Family Buying Decision Making. The Case of Lebanon. Business Journal for Entrepreneurs, 2013(2).http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttp://web.b.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=93300837&h=vpEoDZTCXuVe%2bg%2bEB0h5utwqzttvXhICVyjV8O4%2fOpYNWIbhjpgso0V4xU2Hbh9VQiLYe4Eu7tFQEW2Sag4PFw%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d93300837enBusiness Journal for Entrepreneursinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/38622021-03-19T09:10:07Z |
| spellingShingle | The kids market Beyrouti, Nouri |
| status_str | publishedVersion |
| title | The kids market |
| title_full | The kids market |
| title_fullStr | The kids market |
| title_full_unstemmed | The kids market |
| title_short | The kids market |
| title_sort | The kids market |
| url | http://hdl.handle.net/10725/3862 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://web.b.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=93300837&h=vpEoDZTCXuVe%2bg%2bEB0h5utwqzttvXhICVyjV8O4%2fOpYNWIbhjpgso0V4xU2Hbh9VQiLYe4Eu7tFQEW2Sag4PFw%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d93300837 |