The kids market
In the world of marketing and advertising, children are the target. For many reasons children are exerting a greater influence on family buying decisions. Marketers and advertisers know that the money is in the hands of children. Children's influence in family purchase decisions was found to va...
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2013
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| Online Access: | http://hdl.handle.net/10725/3862 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://web.b.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=93300837&h=vpEoDZTCXuVe%2bg%2bEB0h5utwqzttvXhICVyjV8O4%2fOpYNWIbhjpgso0V4xU2Hbh9VQiLYe4Eu7tFQEW2Sag4PFw%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d93300837 |
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http://hdl.handle.net/10725/3862http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
http://web.b.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=93300837&h=vpEoDZTCXuVe%2bg%2bEB0h5utwqzttvXhICVyjV8O4%2fOpYNWIbhjpgso0V4xU2Hbh9VQiLYe4Eu7tFQEW2Sag4PFw%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d93300837