Brand addiction
Brand addiction is one of the most important ways that consumers engage with brands. Other types of consumer-brand relationships include brand attachment, brand love, brand loyalty, brand passion and brand trust. This study provides an experientially grounded conceptualization and definition of bran...
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| Format: | article |
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2018
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| Online Access: | http://hdl.handle.net/10725/11734 https://doi.org/10.1016/j.jbusres.2018.02.028 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0148296318301036 |
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