Zomato: shaping the future of food
Learning outcomes The learning outcomes are as follows: 1. assess and evaluate the challenges affecting a mobile food aggregator platform’s business model and its effect on the customer journey in a developing market; 2. understand the relationship between the different stakeholders on such platform...
محفوظ في:
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| مؤلفون آخرون: | |
| التنسيق: | article |
| منشور في: |
2023
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/14782 https://doi.org/10.1108/EEMCS-06-2022-0214 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/EEMCS-06-2022-0214/full/html |
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| _version_ | 1864513469699588096 |
|---|---|
| author | Ramadan, Zahy |
| author2 | Kanso, Jana |
| author2_role | author |
| author_facet | Ramadan, Zahy Kanso, Jana |
| author_role | author |
| dc.creator.none.fl_str_mv | Ramadan, Zahy Kanso, Jana |
| dc.date.none.fl_str_mv | 2023-06-14T10:22:10Z 2023-06-14T10:22:10Z 2023 2023-03-01 |
| dc.identifier.none.fl_str_mv | 2045-0621 http://hdl.handle.net/10725/14782 https://doi.org/10.1108/EEMCS-06-2022-0214 Ramadan, Z., & Kanso, J. (2023). Zomato: Shaping the future of food. Emerald Emerging Markets Case Studies, 13(1), 1-16. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/EEMCS-06-2022-0214/full/html |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | Emerald Emerging Markets Case Studies |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | Zomato: shaping the future of food |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | Learning outcomes The learning outcomes are as follows: 1. assess and evaluate the challenges affecting a mobile food aggregator platform’s business model and its effect on the customer journey in a developing market; 2. understand the relationship between the different stakeholders on such platform, namely, restaurants, end-users and the platform itself, and its implication on the customer journey; and 3. develop different potential marketing strategies under that business context that can be implemented and replicated in a given emerging market. Case overview/synopsis Zomato is an online restaurant aggregator and food delivery company that provides information, menus and user reviews of restaurants. While Zomato was growing exponentially in terms of number of users and listed restaurants, the platform had to constantly reinvent itself to stay competitive in light of increasingly aggressive competitors that were launching into the different markets it serves. Maya, the country manager of Zomato Lebanon, faced a key dilemma deciding which potential strategy to replicate from head office into the local market that would help her fend off rising competitors while still increasing the size of the market. Complexity academic level This case can be used mainly in senior undergraduate-level business school students. The case can be taught in courses covering marketing and strategy. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_3be0a71cc151f3501207d0d9b72c39ca |
| identifier_str_mv | 2045-0621 Ramadan, Z., & Kanso, J. (2023). Zomato: Shaping the future of food. Emerald Emerging Markets Case Studies, 13(1), 1-16. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/14782 |
| publishDate | 2023 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Zomato: shaping the future of foodRamadan, ZahyKanso, JanaLearning outcomes The learning outcomes are as follows: 1. assess and evaluate the challenges affecting a mobile food aggregator platform’s business model and its effect on the customer journey in a developing market; 2. understand the relationship between the different stakeholders on such platform, namely, restaurants, end-users and the platform itself, and its implication on the customer journey; and 3. develop different potential marketing strategies under that business context that can be implemented and replicated in a given emerging market. Case overview/synopsis Zomato is an online restaurant aggregator and food delivery company that provides information, menus and user reviews of restaurants. While Zomato was growing exponentially in terms of number of users and listed restaurants, the platform had to constantly reinvent itself to stay competitive in light of increasingly aggressive competitors that were launching into the different markets it serves. Maya, the country manager of Zomato Lebanon, faced a key dilemma deciding which potential strategy to replicate from head office into the local market that would help her fend off rising competitors while still increasing the size of the market. Complexity academic level This case can be used mainly in senior undergraduate-level business school students. The case can be taught in courses covering marketing and strategy.Published2023-06-14T10:22:10Z2023-06-14T10:22:10Z20232023-03-01Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article2045-0621http://hdl.handle.net/10725/14782https://doi.org/10.1108/EEMCS-06-2022-0214Ramadan, Z., & Kanso, J. (2023). Zomato: Shaping the future of food. Emerald Emerging Markets Case Studies, 13(1), 1-16.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://www.emerald.com/insight/content/doi/10.1108/EEMCS-06-2022-0214/full/htmlenEmerald Emerging Markets Case Studiesinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/147822024-07-10T11:40:54Z |
| spellingShingle | Zomato: shaping the future of food Ramadan, Zahy |
| status_str | publishedVersion |
| title | Zomato: shaping the future of food |
| title_full | Zomato: shaping the future of food |
| title_fullStr | Zomato: shaping the future of food |
| title_full_unstemmed | Zomato: shaping the future of food |
| title_short | Zomato: shaping the future of food |
| title_sort | Zomato: shaping the future of food |
| url | http://hdl.handle.net/10725/14782 https://doi.org/10.1108/EEMCS-06-2022-0214 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/EEMCS-06-2022-0214/full/html |