Market entry strategies in the Middle East: unveiling the sponsorship strategy
The international entry mode strategies literature presents limited findings for the Middle East, particularly for Arab countries and the Gulf Cooperating Council Countries. Using a qualitative approach to understand the market entry strategies of multinational corporations, it is evident that the t...
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2023
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| Online Access: | http://hdl.handle.net/10725/17588 https://doi.org/10.4324/9781032637648 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.taylorfrancis.com/chapters/edit/10.4324/9781032637648-5/market-entry-strategies-middle-east-unveiling-sponsorship-strategy-moustafa-haj-youssef-da-teng |
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