Satisfying the online food crave
The food and beverage (F&B) sector has witnessed a significant rise in online food ordering and delivery companies. Through the consumer journey framework, this study aims to uncover the triggers pertaining to each stage in this journey. An exploratory qualitative research approach was adopted:...
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| Format: | article |
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2022
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| Online Access: | http://hdl.handle.net/10725/13205 https://doi.org/10.1111/ijcs.12768 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://onlinelibrary.wiley.com/doi/full/10.1111/ijcs.12768 |
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