Global media and brand Dubai
In the past two decades, Dubai has built a globally resonant place brand image out of an unknown location in the context of often negative regional associations. This case study addressed global news outlets’ role in mediating Dubai's global image and Dubai's long-term ability to capture h...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Published: |
2012
|
| Online Access: | http://hdl.handle.net/10725/6415 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/article/10.1057/pb.2011.29 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|