All in the value
Purpose The purpose of this study is to test such effects on brands’ relationships and the perceived value of advertising. Social advertising featuring endorsed brands has significantly grown in the past few years. Companies and social networking sites (SNSs) are hailing such types of advertising as...
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| Format: | article |
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2018
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| Online Access: | http://hdl.handle.net/10725/9827 https://doi.org/10.1108/EJM-03-2017-0189 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emeraldinsight.com/doi/full/10.1108/EJM-03-2017-0189 |
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