The effects of marketing stimuli. (c1996)
Includes bibliographical references (l. [113]-117).
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | masterThesis |
| منشور في: |
1996
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/204 https://doi.org/10.26756/th.1996.6 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| _version_ | 1864513453220167680 |
|---|---|
| author | Karimeh, Rani Mohamad |
| author_facet | Karimeh, Rani Mohamad |
| author_role | author |
| dc.creator.none.fl_str_mv | Karimeh, Rani Mohamad |
| dc.date.none.fl_str_mv | 1996 1996-02 2011-01-10T09:05:03Z 2011-01-10T09:05:03Z 2011-01-10 |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10725/204 https://doi.org/10.26756/th.1996.6 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |
| dc.language.none.fl_str_mv | en |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Advertising agencies Advertising -- Research |
| dc.title.none.fl_str_mv | The effects of marketing stimuli. (c1996) upon advertising effectiveness and intention to buy |
| dc.type.none.fl_str_mv | Thesis info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/masterThesis |
| description | Includes bibliographical references (l. [113]-117). |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| id | LAURepo_4c5ed0d0b7eb43676517dca22c06dc3a |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/204 |
| publishDate | 1996 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | The effects of marketing stimuli. (c1996)upon advertising effectiveness and intention to buyKarimeh, Rani MohamadAdvertising agenciesAdvertising -- ResearchIncludes bibliographical references (l. [113]-117).At the end of the Twenty-first century, consumers are bombarded each day by hundreds of advertising messages intended to motivate them to buy something. However, new techniques developed by marketers do not allow individuals to become aware of much of the information delivered because it is below the threshold for conscious perception. Nonetheless, some embeds used by marketers could be consciously perceived once they are pointed out. Thus, this information presentation takes place at two different levels of consumer awareness. At the upper most level, consumers will have full conscious awareness of this information. They are paying attention and she or he should be able to remember and state the nature of the information. At the second level, subliminal information would be transmitted where the consumer is assumed to have no conscious awareness. This research paper was conducted with the assumption that all people might be affected by marketers stimuli. Thus, there are some basic factors and drives common among the human being, i.e. sex motivation, violence, security needs, ego satisfaction ... etc. As a result, marketers are continuously trying to understand what motivates people in making their purchase decision (motivational research) while seeking to explore the subconscious. The purpose of this study was to find whether the inclusion of embed words or symbols can have any effect on consumer behavior and intention to buy. This will be followed by an investigation to find out if these can lead to any reaction (cognitive, affective or sexual) upon the consumers' feelings. It is hoped that this effort will assist in furthering the studies aimed at improving marketing communication messages and building consumer awareness in Lebanon as to the factors that might affect buying behavior.1 bound copy: vii, 127 leaves available at RNL.2011-01-10T09:05:03Z2011-01-10T09:05:03Z19962011-01-101996-02Thesisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesishttp://hdl.handle.net/10725/204https://doi.org/10.26756/th.1996.6http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.phpeninfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/2042021-01-21T10:28:46Z |
| spellingShingle | The effects of marketing stimuli. (c1996) Karimeh, Rani Mohamad Advertising agencies Advertising -- Research |
| status_str | publishedVersion |
| title | The effects of marketing stimuli. (c1996) |
| title_full | The effects of marketing stimuli. (c1996) |
| title_fullStr | The effects of marketing stimuli. (c1996) |
| title_full_unstemmed | The effects of marketing stimuli. (c1996) |
| title_short | The effects of marketing stimuli. (c1996) |
| title_sort | The effects of marketing stimuli. (c1996) |
| topic | Advertising agencies Advertising -- Research |
| url | http://hdl.handle.net/10725/204 https://doi.org/10.26756/th.1996.6 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php |