AI avatars and co-creation in the metaverse

Purpose While the fields of artificial intelligence (AI) and avatars are growing at a very fast pace, studies are still scarce. This study aims to fill the gap in the literature relating to the implications of highly realistic avatars as well as the consequences of AI-led co-creation on hospitality...

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Bibliographic Details
Main Author: Ramadan, za (author)
Other Authors: Ramadan, Jad (author)
Format: article
Published: 2025
Online Access:http://hdl.handle.net/10725/16877
https://doi.org/10.1108/CBTH-07-2024-0246
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
https://www.emerald.com/insight/content/doi/10.1108/cbth-07-2024-0246/full/html
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