When digital spaces matter: The influence of uniqueness and place attachment on self-identity expression with brands using generative AI on the metaverse
Generative artificial intelligence technologies are transforming brand-customer interactions by offering highly personalized and dynamic virtual experiences. This underscores the importance of studying their significant impact on customer experiences in the Metaverse. Accordingly, the study aims to...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| التنسيق: | article |
| منشور في: |
2024
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/15964 https://doi.org/10.1002/mar.22097 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://onlinelibrary.wiley.com/doi/full/10.1002/mar.22097 |
| الوسوم: |
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