Segmenting meeting and event management organizations based on business performance
This study examines the characteristics and practices of small- and medium-sized meeting and event management organizations (MEMOs). Using data collected from 120 MEMOs in Australia, cluster analysis, chi-square, and Kruskal–Wallis were used to categorize and profile these organizations based on the...
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| Format: | article |
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2016
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| Online Access: | http://hdl.handle.net/10725/5532 https://doi.org/10.3727/152599516X14682560744758 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://ku7rj9xt8c.scholar.serialssolutions.com/?sid=google&auinit=R&aulast=Hallak&atitle=Segmenting+Meeting+and+Event+Management+Organizations+Based+on+Business+Performance&id=doi:10.3727/152599516X14682560744758&title=Event+management&volume=20&issue=3&date=2016&spage=383&issn=1525-9951 |
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