The tiger woods scandal in the media

This case study examines the Tiger Woods sex scandal using second-level agenda setting and attribute priming as its theoretical structures. It approaches the case through the compelling-arguments hypothesis to explain the transfer of salience from the media agenda to the public agenda. A content ana...

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Bibliographic Details
Main Author: Kozman, Claudia (author)
Format: article
Published: 2013
Online Access:http://hdl.handle.net/10725/6309
https://doi.org/10.1123/ijsc.6.2.214
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
http://journals.humankinetics.com/doi/abs/10.1123/ijsc.6.2.214
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