Handle with Care
The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order to analyze the data based on YouTube participants’ comments. The results of...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , , |
| التنسيق: | conferenceObject |
| منشور في: |
2020
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/13305 https://doi.org/10.1007/978-3-030-47764-6_3 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-030-47764-6_3 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| _version_ | 1864513490449858560 |
|---|---|
| author | Farah, Maya F. |
| author2 | Mrad, Mona Ramadan, Zahy Hamdane, Houssam |
| author2_role | author author author |
| author_facet | Farah, Maya F. Mrad, Mona Ramadan, Zahy Hamdane, Houssam |
| author_role | author |
| dc.contributor.none.fl_str_mv | Martinez-Lopez, Francisco J. Gázquez-Abad, Juan Carlos Breugelmans, Els |
| dc.creator.none.fl_str_mv | Farah, Maya F. Mrad, Mona Ramadan, Zahy Hamdane, Houssam |
| dc.date.none.fl_str_mv | 2020 2022-02-18T11:14:25Z 2022-02-18T11:14:25Z 2022-02-18 |
| dc.identifier.none.fl_str_mv | 9783030477639 http://hdl.handle.net/10725/13305 https://doi.org/10.1007/978-3-030-47764-6_3 Farah, M. F., Mrad, M., Ramadan, Z., & Hamdane, H. (2020, June). Handle with Care: Adoption of Drone Delivery Services. In International Conference on Advances in National Brand and Private Label Marketing (pp. 22-29). Springer, Cham. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-030-47764-6_3 |
| dc.language.none.fl_str_mv | en |
| dc.publisher.none.fl_str_mv | Springer |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Branding (Marketing) -- Congresses |
| dc.title.none.fl_str_mv | Handle with Care Adoption of Drone Delivery Services Springer Proceedings in Business and Economics |
| dc.type.none.fl_str_mv | Conference Paper / Proceeding info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/conferenceObject |
| description | The purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order to analyze the data based on YouTube participants’ comments. The results of this study revealed that similarly to any other forms of innovation, consumers’ expressed their resistance to this form of delivery in two forms: cognitive and affective. Taking into account that drone delivery service is still under the testing phase, this study was limited to finding sufficient and actual users who can contribute to the study with real and concrete concerns. This limitation restricts our understanding of consumers’ reactions to drone delivery service to theoretical assumptions. Commercial companies and retailers may benefit from this research to get a deeper understanding about the main consumers’ concerns and perceived risks towards the drone delivery service. Thus, this research may guide companies with ideas on how to better serve customers to increase the chances of adoption. Previous literature has largely explored the concept of technological innovations. However, no research to date has studied consumers’ reactions towards this new form of delivery service. |
| eu_rights_str_mv | openAccess |
| format | conferenceObject |
| id | LAURepo_562e357ee65b4fdc871a812b1847620f |
| identifier_str_mv | 9783030477639 Farah, M. F., Mrad, M., Ramadan, Z., & Hamdane, H. (2020, June). Handle with Care: Adoption of Drone Delivery Services. In International Conference on Advances in National Brand and Private Label Marketing (pp. 22-29). Springer, Cham. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/13305 |
| publishDate | 2020 |
| publisher.none.fl_str_mv | Springer |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Handle with CareAdoption of Drone Delivery ServicesSpringer Proceedings in Business and EconomicsFarah, Maya F.Mrad, MonaRamadan, ZahyHamdane, HoussamBranding (Marketing) -- CongressesThe purpose of this study is to evaluate consumers’ reactions toward drone delivery service. Qualitative data was collected based on comments posted following a YouTube video. A thematic inductive analysis was used in order to analyze the data based on YouTube participants’ comments. The results of this study revealed that similarly to any other forms of innovation, consumers’ expressed their resistance to this form of delivery in two forms: cognitive and affective. Taking into account that drone delivery service is still under the testing phase, this study was limited to finding sufficient and actual users who can contribute to the study with real and concrete concerns. This limitation restricts our understanding of consumers’ reactions to drone delivery service to theoretical assumptions. Commercial companies and retailers may benefit from this research to get a deeper understanding about the main consumers’ concerns and perceived risks towards the drone delivery service. Thus, this research may guide companies with ideas on how to better serve customers to increase the chances of adoption. Previous literature has largely explored the concept of technological innovations. However, no research to date has studied consumers’ reactions towards this new form of delivery service.xv, 178 pagesIncludes bibliographical referencesSpringerMartinez-Lopez, Francisco J.Gázquez-Abad, Juan CarlosBreugelmans, Els2022-02-18T11:14:25Z2022-02-18T11:14:25Z20202022-02-18Conference Paper / Proceedinginfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/conferenceObject9783030477639http://hdl.handle.net/10725/13305https://doi.org/10.1007/978-3-030-47764-6_3Farah, M. F., Mrad, M., Ramadan, Z., & Hamdane, H. (2020, June). Handle with Care: Adoption of Drone Delivery Services. In International Conference on Advances in National Brand and Private Label Marketing (pp. 22-29). Springer, Cham.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://link.springer.com/chapter/10.1007/978-3-030-47764-6_3eninfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/133052022-02-18T11:14:25Z |
| spellingShingle | Handle with Care Farah, Maya F. Branding (Marketing) -- Congresses |
| status_str | publishedVersion |
| title | Handle with Care |
| title_full | Handle with Care |
| title_fullStr | Handle with Care |
| title_full_unstemmed | Handle with Care |
| title_short | Handle with Care |
| title_sort | Handle with Care |
| topic | Branding (Marketing) -- Congresses |
| url | http://hdl.handle.net/10725/13305 https://doi.org/10.1007/978-3-030-47764-6_3 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-030-47764-6_3 |