APA (7th ed.) Citation

Itani, O. S., Kalra, A., & Riley, J. (2022). Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms.

Chicago Style (17th ed.) Citation

Itani, Omar S., Ashish Kalra, and Jen Riley. Complementary Effects of CRM and Social Media on Customer Co-creation and Sales Performance in B2B Firms. 2022.

MLA (9th ed.) Citation

Itani, Omar S., et al. Complementary Effects of CRM and Social Media on Customer Co-creation and Sales Performance in B2B Firms. 2022.