Salesperson moral identity and value co-creation
Purpose The purpose of this study is to examine the role of salesperson moral identity centrality in value co-creation. This study identified and tested an extended identity-based formation process of selling orientation, customer orientation and value co-creation. This was accomplished by examining...
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| Other Authors: | , |
| Format: | article |
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2022
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| Online Access: | http://hdl.handle.net/10725/13285 https://doi.org/10.1108/EJM-06-2020-0431 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/EJM-06-2020-0431/full/html |
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