Typology of social media followers
Purpose Luxury brands tend to be hesitant in adopting social media. This matter has created an imminent need to understand the different types of online luxury followers so as to help luxury brands communicate effectively with their consumers, while maintaining the “luxe” image and experience. Accor...
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| Format: | article |
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2018
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| Online Access: | http://hdl.handle.net/10725/9828 https://doi.org/10.1108/MIP-01-2018-0039 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emeraldinsight.com/doi/full/10.1108/MIP-01-2018-0039 |
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