An Expectancy-Value Approach to the Study of Beliefs Underlying Consumer Boycott Intention
In order to (a) investigate the expectancy-value model supporting the beliefs behind boycott intentions in thetheory of planned behaviour, and (b) to identify the specific beliefs that could be used as targets incounter-boycott participation interventions, this paper adopts a socio-cognitive approac...
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2014
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| Online Access: | http://hdl.handle.net/10725/3911 https://doi.org/10.5539/ijbm.v9n10p101 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://search.proquest.com/openview/ffc7906093ef2ab2f6a9c75e026b4ec2/1?pq-origsite=gscholar |
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