Using Partial Least Squares Structural Equation Modeling in Tourism Research

Although the number of empirical applications of partial least–squares structural equation modeling (PLS-SEM) in tourism has increased in the last two years, Assaker, Huang, and Hallak have conducted the only assessment on the use of PLS-SEM in four studies and with a limited number of criteria. Thu...

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Bibliographic Details
Main Author: Assaker, Guy (author)
Other Authors: do Valle, Patricia Oom (author)
Format: article
Published: 2015
Online Access:http://hdl.handle.net/10725/3726
http://dx.doi.org/10.1177/0047287515569779
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
http://journals.sagepub.com/doi/pdf/10.1177/0047287515569779
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