When poignant stories outweigh cold hard facts
The objective of this paper is to resolve mixed findings about which type of evidence is more persuasive—statistical or anecdotal information. In a meta-analysis of 61 papers exploring the persuasive impact of evidence type, we establish that, in situations where emotional engagement is high (e.g.,...
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| Other Authors: | , , , |
| Format: | article |
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2020
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| Online Access: | http://hdl.handle.net/10725/13226 https://doi.org/10.1016/j.obhdp.2020.01.006 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/abs/pii/S0749597819301633 |
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