The rise of the egocentric brand and consumer: the case of soulbound tokens (SBT)
Purpose The development of the next Web 3.0 digital generation will be built on a decentralized society and blockchain technologies such as non-fungible tokens (NFTs) and “soulbound tokens” (SBTs). These technologies will enable a digital proof of personhood that would make it possible for people to...
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2024
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| Online Access: | http://hdl.handle.net/10725/15963 https://doi.org/10.1108/QMR-02-2023-0028 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/qmr/article/27/5/921/1219917/The-rise-of-the-egocentric-brand-and-consumer-the |
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