The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the contemporary business landscape. This paper investigates the effects of the accelerating adoption of head-mounted devices by brands and consumers on retailers’ in-store traffic and discusses how VR could complement th...
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| Other Authors: | , |
| Format: | article |
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2019
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| Online Access: | http://hdl.handle.net/10725/11614 https://doi.org/10.1016/j.jretconser.2019.02.016 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0969698918310634 |
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| _version_ | 1864513489270210560 |
|---|---|
| author | Farah, Maya F. |
| author2 | Ramadan, Zahy B. Harb, Dana H. |
| author2_role | author author |
| author_facet | Farah, Maya F. Ramadan, Zahy B. Harb, Dana H. |
| author_role | author |
| dc.creator.none.fl_str_mv | Farah, Maya F. Ramadan, Zahy B. Harb, Dana H. |
| dc.date.none.fl_str_mv | 2019-12-09T08:59:50Z 2019-12-09T08:59:50Z 2019 2019-12-09 |
| dc.identifier.none.fl_str_mv | 0969-6989 http://hdl.handle.net/10725/11614 https://doi.org/10.1016/j.jretconser.2019.02.016 Farah, M. F., Ramadan, Z. B., & Harb, D. H. (2019). The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing. Journal of Retailing and Consumer Services, 48, 136-143. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0969698918310634 |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | Journal of Retailing and Consumer Services |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.title.none.fl_str_mv | The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the contemporary business landscape. This paper investigates the effects of the accelerating adoption of head-mounted devices by brands and consumers on retailers’ in-store traffic and discusses how VR could complement the consumer experience across the shopping journey. A qualitative research design interviewing both experts and consumers was adopted. The findings show that there is an expectations’ gap buildup through the usage of VR versus what could be the actual generic in-store experience. Risks and potentials of VR within the shopping journey vis-à-vis brands and retailers are discussed. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | LAURepo_6e5a126b049af77329487a6efcf2bbd6 |
| identifier_str_mv | 0969-6989 Farah, M. F., Ramadan, Z. B., & Harb, D. H. (2019). The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing. Journal of Retailing and Consumer Services, 48, 136-143. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/11614 |
| publishDate | 2019 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailingFarah, Maya F.Ramadan, Zahy B.Harb, Dana H.Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the contemporary business landscape. This paper investigates the effects of the accelerating adoption of head-mounted devices by brands and consumers on retailers’ in-store traffic and discusses how VR could complement the consumer experience across the shopping journey. A qualitative research design interviewing both experts and consumers was adopted. The findings show that there is an expectations’ gap buildup through the usage of VR versus what could be the actual generic in-store experience. Risks and potentials of VR within the shopping journey vis-à-vis brands and retailers are discussed.PublishedN/A2019-12-09T08:59:50Z2019-12-09T08:59:50Z20192019-12-09Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article0969-6989http://hdl.handle.net/10725/11614https://doi.org/10.1016/j.jretconser.2019.02.016Farah, M. F., Ramadan, Z. B., & Harb, D. H. (2019). The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing. Journal of Retailing and Consumer Services, 48, 136-143.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://www.sciencedirect.com/science/article/pii/S0969698918310634enJournal of Retailing and Consumer Servicesinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/116142021-10-04T12:28:32Z |
| spellingShingle | The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing Farah, Maya F. |
| status_str | publishedVersion |
| title | The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing |
| title_full | The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing |
| title_fullStr | The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing |
| title_full_unstemmed | The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing |
| title_short | The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing |
| title_sort | The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing |
| url | http://hdl.handle.net/10725/11614 https://doi.org/10.1016/j.jretconser.2019.02.016 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0969698918310634 |